IGN is bringing online gaming to the masses.
The gaming giant will be buying online gaming service Lol Games Online for $20 million, according to sources familiar with the matter.
LOL will be part of IGN’s entertainment arm, which will be led by IGN Editor-in-Chief Mike Mahardy.
The move comes at a time when online gaming is becoming more mainstream and a more common way for consumers to get their entertainment.
In March, YouTube made its first ever acquisition of an online game.
The deal, which was announced in March, was made with the help of Valve, a software company that helps developers make their games more accessible and more appealing to players around the world.
IGN will have more to share on this deal as it comes to light.
IGN has been buying and licensing gaming assets in the past.
In April, the online gaming giant bought the rights to games including Farmville from the creators of the massively popular Farmville franchise.
The acquisition was made possible through the efforts of Zynga founder Mark Pincus.
IGN also recently acquired The Last of Us, the game that made the iconic shooter famous.
IGN, meanwhile, has been a pioneer in online gaming.
In the past, IGN has acquired games such as Plants vs. Zombies, Halo: Spartan Assault, and NBA Live, which were the first to include online play.